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We Create Tomorrow's Media Today

We Create Tomorrow's Media Today

The IPG Media Lab is the creative technology arm of Mediabrands, a leading global advertising holding company. Part think tank, part proving ground – the Lab’s single focus is to bring tomorrow’s media to market today.

So what exactly is “The Lab” and what do we do? Our team is comprised of marketers, developers, and creative talents who are tasked with creating new solutions every day. There is never a dull moment. More specifically, our work consists of the following:

In-Market Activations - prototypes and campaigns
Actionable Intelligence - research, partnerships and publishing
Hands-On Immersion - walkthroughs, workshops and events

To learn more, visit us at ipglab.com

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