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Turning experience into better medicine

Turning experience into better medicine

Iodine is a new kind of healthcare company on a mission to improve medicine by helping people find what works best for them. We believe in the power of design and technology to make complicated decisions clearer, and in the power of people to make good decisions. We turn experience into better medicine. Iodine addresses a massive market opportunity: The $300 billion in waste and failure in matching people with a medical treatment that will work best for them. Our online resources help people evaluate their options and make good decisions. And our START mobile app is a game-changer, helping people take their depression medications, track their condition, and in so doing learn whether their medication is working for them.

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Thomas Goetz

Avatar for Thomas Goetz
Co-founder: Iodine. EIR: Robert Wood Johnson Foundation. Previously exec editor: WIRED. Author: The Remedy (Apr 2014).
Funded over

2 rounds

Latest round

Acquired (Nov 2016)