Engagement Marketing Manager

Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the top 17 startups to watch in Boston and one of the fastest growing MIT FinTech startups. We are changing the way people compare and buy insurance with artificial intelligence, technology and superior product design.

Our team is highly analytical, moves fast and are focused on one thing: getting more people to compare car insurance quotes using Insurify. We’re looking for a talented Engagement Marketing Lead to join us. You will guide Insurify’s engagement strategy and focus on increasing retention and repeat use through personalized and powerful marketing efforts at every stage of the user lifecycle. If you love using data to drive high-impact projects, this role is for you. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals.

Your day to day…

Manage and drive strategic growth initiatives focused on on-boarding, retention, engagement, partnership marketing programs, and more.
Lead team in conceptualizing, creating and executing retention and engagement initiatives via automated and personalized email marketing programs, push notifications and in-app messaging.
Establish a strong understanding of the interests and behaviors of our customer segments to build a foundation of user insights to produce actionable recommendations for growing engagement within each segment
Define and monitor KPI’s, produce and communicate insights, and make relevant course corrections to drive core business metrics
Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy
Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys

You have…

Relevant marketing experience leading multi-channel Engagement and Brand Loyalty programs
Experience leveraging a complex marketing automation / email marketing platforms
Strong analytics background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings
Great excellent written and verbal communication skills
Strong results orientation, proven record performing to aggressive growth targets
Bachelor's degree required, MBA is a plus

Benefits
Unlimited vacation/sick time
Free snacks and beverages every day in office
Employee stock and equity
401K plan
Healthcare