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CRM Marketing Manager

$85k – $120k estimated
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Instawork is seeking several "Jack or Jill of-all-trades" CRM Manager

ABOUT INSTAWORK
Instawork is building the hospitality industry’s essential hiring engine.

We connect professionals to full-time, part-time, and temporary work opportunities and help them manage their own schedules and make extra money. We enable thousands of hospitality businesses with experienced, reliable, high quality professional talent to chronic staffing gaps.

Instawork is west coast based, active in 15+ cities across the U.S. and expanding rapidly into new markets. Our aspirations are global. We can only achieve our aspirations by hiring extraordinary people who execute relentlessly.

We’ve been fortunate to be funded by some of the greatest investors in Silicon Valley: Benchmark (Bill Gurley, Uber investor), Y Combinator, SV Angel, Crunchfund, Steve Chen (co-founder of YouTube), Mike Vernal (VP of Product at Facebook), among many more.

This is a rare opportunity to pioneer a huge, disruptive new business with positive economic impact. Come build the future with us!

ABOUT THE CRM MANAGER ROLE
Customers and data are at the heart of our decisions. As the CRM Marketing Manager, you'll own how we communicate to our Pros and Partners to drive successful outcomes and retention.

You'll be in charge of building scalable programs using email, push notification, and SMS. You'll work closely with Operations, Product, and Marketing teams to create relevant and cohesive customer experience.


WHAT YOU WILL DO:
* Build high-performing multi-channel journeys by customer segment, using static and dynamic content
* Define, pilot, and rapidly iterate on campaigns from strategy to execution
* Analyze and monitor email, SMS, and push notification deliverability and other performance metrics 
* Maintain clean and accurate customer lists
* Support local field team needs by implementing solutions and training
* Evaluate and own additional marketing technology and processes, as needed

YOU HAVE:
* 3+ years experience of CRM, lifecycle marketing, and email delivery, ISP or ESP relations
* Hands-on experience in managing lifecycle communications via email marketing and notification platforms
* Experience building email content using HTML/CSS and debug emails ahead of each send
* Intellectually curious, data-driven, and driven to solve hard problems
* Understanding of email standards such as DNS, SPF, DKIM, and DMARC and regulations such as CAN-SPAM and GDPR
* Ability to thrive in a fast-paced startup environment.
* Comfortable making decisions amidst ambiguity, a strong bias for action.
* Adept at and enjoy partnering cross-functionally.
* Passionate about our mission to empower underserved hourly professionals and hospitality businesses and pioneer the future of work.

It’s a bonus if you have:
* Experience with Iterable, Twilio, Google Analytics, etc.
* Copywriting experience.
* Experience in 2-sided marketplaces with both supply and demand.
* Experience with A/B testing and post-campaign analysis.
* Analytical chops, with experience using BI tools like Tableau and Chartio. SQL preferred.

INSTAWORKS PERKS:
* Medical/dental/vision insurance 
* Health FSA and Dependent Care FSA 
* Open PTO – take the time you need 
* 401k (non-matching) 
* Weekly lunch, snacks, drinks and fun hospitality events 

INSTAWORKS VALUES:
* Bias for Action --We practice high-velocity decision-making, despite encountering ambiguity frequently.
* Act Like an Owner -- We have a strong ownership mentality, because of this, we work smart, hard, and long. Every person on the team has the potential to have a large impact.
* Always Be Learning -- We learn rapidly and eagerly, from different teams within and outside the company. Respectful debate makes our organization stronger
* Empathy, Trust, Candor -- Being empathetic to our users and each other helps build trust in our community and company, and fosters successful decision-making.

Instawork is leading on-demand hospitality staffing marketplace. We create economic opportunity for the 10% of underserved Americans and small and medium-sized businesses in the hospitality industry. We are disrupting on professional quality and convenience and our professionals earn on average ~50% more than minimum wage.

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