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Growth Marketer

$95k – $140k estimated
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As a Growth Marketer at Instawork you’ll be focused on acquiring new users for a brand new product offering. You will own various steps of the customer lifecycle and will be responsible for directing campaigns that increase awareness of Instawork's new products and drive conversion improvements. You'll be encouraged to experiment across many different marketing channels and then spend time scaling the channels with the most promise. You'll report to the Head of Product and will have significant influence on the overall direction of the product and strategy.


What you'll do
* Execute growth campaigns across a variety of marketing channels - paid ads, referrals, email, SEO, partnerships, etc.
* Prioritize acquisition opportunities and work to identify new ones
* Analyze performance of growth campaigns and our overall activation funnel
* Work closely with product and engineering to develop the product roadmap and overall product strategy

You should have
* 3+ years experience as a growth marketer, with broad based knowledge across a variety of channels
* Experience driving customer acquisition, activation, retention and monetization
* Experience analyzing the performance of campaigns and implementing changes based on that analysis
* An ability to distill complex analyses into easy-to-consume business insights

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