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Latest Stories and News
- 1 week ago
- Instagram is expanding its TikTok competitor known as “Reels” to new markets, following its launch last year in Brazil.
- Starting today, Instagram is rolling out further access to Reels in France and Germany, allowing users to record short, 15-second video clips set to music or other audio, then share them on the platform where they have the potential to go viral.
- The Reels feature is similar to TikTok in that it presents a set of editing tools that make it easier to film creative videos. At launch, for example, Reels offered a countdown timer, the ability to adjust the video’s speed and other effects.
- With the expansion in Germany and France, Instagram has moved Reels to a dedicated space on the user Profile and in Explore — the latter for public accounts — so people can share with a new audience and share on their Instagram Feed.
- 1 week ago
- Instagram announced it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise.
- To enable this expansion, the company introduced new “Commerce Eligibility Requirements” that offer a set of guidelines that interested businesses must adhere to, in order to qualify for Instagram selling.
- For example, the guidelines specify the Instagram account must represent the store or website where the products are being sold from.
- Other rules focus on best practices, like not displaying misleading pricing and availability information, and having clearly stated refund and return policies.
- BBC News
- 2 weeks ago
- The 2020 Reuters Institute Digital News report found the use of Instagram for news had doubled since 2018.
- The trend is strongest among young people. It said nearly a quarter of UK 18-24-year-olds used Instagram as a source of news about coronavirus.
- Instagram is now used by more than a third of all people who answered the survey, and two-thirds of under-25s. And 11% use it for news, putting it just one point behind Twitter.
- Reuters show the remarkable growth of Instagram as a news source. If, as the authors predict, Instagram overtakes Twitter next year, that might be the moment for journalists to finally realise that the latter, though their favoured platform, resembles public opinion less and less.
- 2 weeks ago
- Instagram’s top executive says the company will review its harassment and verification policies, as well as how the app recommends content, in an effort to “elevate Black voices” on its platform.
- In a statement, Instagram Head Adam Mosseri promised to address inequities in how the company approaches harassment, verification, content distribution and algorithmic bias.
- He didn’t offer specifics, noting that “this work is going to take some time,” but the issues reflect a range of widespread complaints about the photo sharing app, particularly from Black users.
- Mosseri also promised to address complaints from Black creators who say the app discriminates against them and their content. This includes potential algorithmic bias, and claims of “shadowbanning,” a widely held belief that Instagram stealthily reduces the visibility of some users’ posts for real or perceived infractions.