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Building and investing in early stage brands

Building and investing in early stage brands

Innovation Department builds companies hands-on, from the ground up. Our team of brand strategists, marketers, operators and builders are obsessed with reducing the time to product-market fit and creating repeatable success for the launch of early-stage businesses.

In our SoHo studio, we ideate on product concepts, test and develop them according to our playbook, and leverage proprietary sources of audience to scale more quickly - and with less risk - than traditional ways of brand-building. This entrepreneurial and hands-on approach gives us an unparalleled understanding of how to launch and grow a brand in today’s competitive landscape.

The Innovation Department family of brands includes DojoMojo, WellPath, Wine Awesomeness, reBloom and Sole Serum. We’ve also invested in exceptional companies including Pinterest, Dropbox, Lyft, ClassPass, Daily Harvest, Databricks and DigitalOcean.

Alex Song

Avatar for Alex Song
Alex is the Founder & CEO of Innovation Department. Prior to launching Innovation Department, Alex worked at Goldman Sachs & Pershing Square Capital Management.

Marketing Manager

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