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Product Engineering

Marketing Director.

₹30L – ₹45L • 5.0% – 20.0%
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Role Brief :

Working with internal delivery leads to devise go to market strategies, plan, and execute them with a team of passionate individuals craving to make an impact and garner mindshare at the Market place, for Innominds product/service offerings.

Responsibilities not limited to

• Creating a go-to-market strategy and execution of strategy Experience spearheading the entire portfolio of Digital Marketing for Demand generation & Client engagement on social channels and analytics
• Proven track record in leading 360-degree Marketing functions spanning Branding, Lead generation, Product positioning, Product Marketing, Account-Based Marketing, Market Research, Analyst & Partner relations related Testing Services Experience
• Experience in implementing creative methods of visitor engagement leveraging content from including hosting webinars for the global audience
• Experience with marketing automation tools for digital lead nurturing and Email Marketing Experience on Content generation with lead generation in mind - product material & marketing collaterals including website copy, microsites, landing pages, whitepapers, case studies and Expertise in Landing page optimization.
• Handling Advisory and Analyst relations related to testing vendors and, handling Media & PR Relations and overseeing the PR content
• Ability to support Account-Based Marketing including Buyer Persona & Customer
• Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought leadership
• Responsible for identifying & applying for speaker slots in top conferences, coordinating with event organizers, backend event sponsorship planning. Responsible for maximizing Event marketing ROI.

Desired Skills and Experience:

• B. Tech with MBA from the premier institute
• 10-13 years of overall experience with the last 5 years in a leadership role leading Marketing function in an IT Product/Services company
• Self-driven with exceptional Marketing & Branding acumen
• Should come with know-how on the latest technology insights and should be able to evangelize futuristic technology landscape
Job type
Visa sponsorship
Not Available
10+ years
Hiring contact

Innominds Software at a glance

Product Engineering

Innominds Software focuses on Digital Marketing. Their company has offices in Hyderabad. They have a very large team that's between 1001-5000 employees.

You can view their website at http://www.innominds.com

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