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Turn insight into action with Customer Analytics

Digital Marketing Manager

$60k – $75k
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Indicative is seeking an energetic, detail-oriented marketing professional to support the design, execution, and optimization of digital marketing programs.

This role is a great opportunity to be part of an exciting, high growth company. You'll be responsible for driving testing agendas, managing an agency to execute cutting-edge media plans, and leading the development of innovative creative and site experiences. As an early leader in the organization, you will have a material impact on strategy and decision making, working hand in hand with senior management.

RESPONSIBILITIES
● Manage all digital channels, including Social, Digital Video, Search, Display and Affiliate; provide strategic guidance and close oversight of agency resources managing campaign execution
● Manage channel budgets and plans to maximize acquisition volume while meeting or exceeding efficiency targets
● In partnership with media agency, optimize campaign targeting and messaging based on data-driven insights
● Oversee agency execution across creative rotation trafficking, offer management, and tagging to ensure full transparency, scalable processes, and flawless execution
● Manage the creation, testing and optimization of marketing-specific landing pages and customer journeys
● Develop and own processes for managing creative, product and media workflows across agency and internal resources

REQUIREMENTS
● Bachelor's degree with 3-5 years of digital marketing experience
● Expertise across media platforms such as Facebook, Google, Instagram, Twitter, etc;
agency management experience a plus
● Strong analytical skills and a history of successfully using digital and site analytics tools
(Google Analytics, Facebook Analytics, Hubspot) to generate marketing
recommendations and optimizations
● Attention to detail
● Ability to learn quickly, iterate based on data, and work efficiently in a fast paced
environment.
● Gritty, adaptable, and self-motivated

WHY INDICATIVE
Indicative is reinventing behavioral analytics with a platform designed for product and marketing people. By providing simple, yet incredibly powerful tools, Indicative makes it easy to analyze and optimize customer journeys.
● Influence the strategy and success of an early-stage company
● Create a massive company in an exciting, high-growth market
● Be part of a small, energetic, and supportive team
● Awesome culture: little politics; lots of autonomy
● A successful management team that has experience building and selling profitable businesses

15 Days PTO

Team Lunch Wednesday + Friday

Unlimited Office Snacks!

Pet Friendly Office

Team Outings and Happy Hours

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