Segmentation built for security unbound from your network
Director, Demand Generation
What We Are About:
We are constantly on the lookout for creative, ambitious, and meticulous marketers. If you thrive in fast-paced marketing environments and are known for ideas, problem-solving, and multiple hat-wearing skills then Illumio is a great fit for you. Come join one of the most creative, innovative and fun marketing teams. You will be challenged to do your best work and be given the flexibility and freedom to achieve your goals. Bring your game-changing, category-building approaches to solving customers problems to the team and help us dominate.
The Director of Demand Generation will own our demand generation strategy, plan and execution. We are looking for a results-oriented individual with proven expertise and passion for modern data-driven demand generation and account-based marketing practices and technologies. This is an opportunity to scale a demand generation function and make a huge impact for a growing company. The successful candidate will have a proven track record of developing and executing impactful B2B marketing programs with a focus on ABM in the Fortune 500. This role requires someone who is equally strong at strategy and planning, as well as hands-on execution.
What You Will Accomplish:
Create and own our demand generation and ABM strategy.
Work closely with Sales, Digital Marketing, Content Marketing and Product Marketing to align on strategies and tactics for reaching new markets, landing and expanding in top named accounts, and reporting insights across programs.
Develop and executive demand programs such as events, webinars, email marketing, sponsorships, content syndication and lead nurture.
Provide recommendations / point of view on optimal marketing mix, messaging and tactics for generating new leads and accelerating prospects.
Develop and manage marketing attribution models and reports to drive data-informed decisions.
Own metrics and reporting for all digital efforts including lead generation, conversion rates, pipeline contribution and awareness metrics.
What You Will Bring:
12+ years of experience developing and executing strategic B2B demand generation and ABM programs to technical buyers at large enterprises.
Exceptional communication and collaboration skills, both at the executive level and with cross-functional peers.
Ability to uncover marketing insights from attribution models, customer database analysis, historical data, funnel reporting, and other sources of customer insight.
Implementing and managing testing and optimization programs.
Experience identifying and managing the right portfolio of agencies.
Strong analytical skills, and proven track record in continually optimizing performance.
Experience marketing Software as a Service solutions is preferred
Experience in IT security, threat intelligence, or cybersecurity is preferred.
Who We Are
Illumio enables organizations to realize a future without high-profile breaches by preventing the lateral movement of attackers across any organization. Founded on the principle of least privilege in 2013, Illumio provides visibility and segmentation for endpoints, data centers or clouds. The world’s leading organizations, including Morgan Stanley, BNP Paribas, Salesforce, and Oracle NetSuite, trust Illumio to reduce cyber risk. For more information, visit https://www.illumio.com/what-we-do and engage us on LinkedIn and Twitter.
Illumio at a glance
Illumio focuses on Enterprise Software, Security, Data Centers, Software, and Cyber Security. Their company has offices in Sunnyvale. They have a large team that's between 201-500 employees. To date, Illumio has raised $457.5M of funding; their latest round was closed on February 2019.