Lead Content Writer

About Illumine:( illumine.app )

Illumine Labs Pvt Ltd is an Early Education Technology startup that enables Early Education institutes to efficiently operate nursery management at scale, engage parents and evolve in the field of early childhood education. It’s a one-stop platform for your school operations and parent communications.

We are solving key challenges in Early education where 90% of brain development happens in the initial few years of a child’s growth. We enable parents to know more about their kid's development along with their busy daily schedules. We also empower teachers to focus more on teaching than on day-to-day operations.

Position: Lead Content Writer

Responsibilities:
Manage and coordinate all digital marketing activities.
Support the goals set in the marketing plan and work closely with the sales team.
Translate the company's objectives into content strategies.
Improve search-engine rankings.
Monitor and improve (if needed) the company's online reputation.
Create email campaigns for customer engagement and acquisition..
Generate stand out, national and international relevant media coverage to secure awareness and drive new customer acquisition
Lead and coordinate all PR & Content activity
Manage incoming media inquiries and interview/event requests, whilst leveraging existing relationships to seek placements in print, broadcast, and online media
Building overall brand image through focused and measured (B2B) press coverage and events
Responsible for content related to sales, product, and marketing including the website and sales material
Ownership of our blog, idea generation, and work with authors across the company
Social media strategy and execution for LinkedIn, Instagram and Facebook, working with designers, photographers and writers to publish creative and relevant content

Requirements:
The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads.
This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
We're looking for someone who will help us expand our digital footprint and drive more value through digital content.
Preference will be given to those with a strong writing portfolio, bachelor's degree and relevant work experience in the early education industry
A minimum of two to five years of experience in digital marketing.
Experience in interviewing subject matter experts and researching unfamiliar topics
Excellent eye for details.
Ability to work independently as well as in a team.
Proactive attitude.
Coming up with creative ideas for content
Developing and implementing content strategies
Social media marketing experience would be a big advantage
Excellent project management skills.
Excellent English skills, both written and oral.
The ability to work closely with senior stakeholders across the business in order to develop a commercial B2B PR & Content strategy

Good to have:
Google Adwords and Analytics Certifications
Considerable experience and knowledge of Google Analytics, Bing Ads, Facebook Ads, etc.

What Is On Offer
Healthy & Fresh cooked meal in office and along with fresh fruits everyday.
Flexible working hours and unlimited work from home.
No 9 to 6 but long hours driven by your own passion and the need to continuously learn and become better at what you do!
Like minded team with a burning desire to succeed.
Opportunity to grow in career rapidly by joining the founding team.
Part of evolving Early Education sector at the rate of 20% CAGR
Industry standard salary with decent hike