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Convenient, Tasty Nutrition

VP of Digital Marketing

$80k – $130k • 0.0% – 0.5%
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THE COMPANY: ICONIC (www.drinkiconic.com)

ICONIC was founded in for one simple reason – to create healthy products that taste delicious. After growing weary of beverage options that were touted as healthy but packed full of sugar, calories, and artificial ingredients, our Founder, Billy Bosch, decided to take matters into his own hands. Working with a Dietician, Billy developed the recipes for our original line of delicious, clean protein drinks made with premium ingredients.

Our vision is to fundamentally change the human diet for the better and leave the planet better than we found it. We seek to be the next household brand name in nutrition. Mostly based in Santa Monica, our team is passionate about helping fuel and empower your everyday ICONIC achievements – whether it's running a marathon or getting out of the office for a walk around the block.


We’re looking for an experienced marketing leader to improve, grow, and lead the marketing team. Our ideal candidate is passionate about our brand mission, data driven, and able to scale growth of our DTC business. You’ll report to the CEO and work with the Sales, Finance, and Supply Chain teams.

The ideal candidate is not afraid of a challenge & are comfortable with problem solving. This is an exciting opportunity to join a resourceful and fun-loving team and make a splash in the nutrition world.


• Education: Bachelor’s Degree or higher level of education

• Experience:
o Scaling DTC brands up to & over $20M in sales and creating profitability.
o Understanding of effective retail marketing (Wal-Mart, Target, Whole Foods, etc.).
o Detailed Marketing plans to drive profitable traffic for ecommerce and retailers.
o Experience creating brand awareness nationwide.
o Create, and lead execution of paid media strategy on social and other platforms.
o Quantitative skills for analyzing customer data and developing future customer acquisition, increasing AOV, and LTV strategies.
o Team leadership and mentorship.
o Successfully resolve conflict with grace, respect and accountability.

• Cultural Attributes – We seek team members interested in or who exemplify:
o Nutrition
o Fitness
o Meditation
o Adventure

• Core Values:
o Put Stars in their Eyes
o Why can’t I? Find a way!
o Continuous Learning
o Make it Fun!
o Exude passion
o Resourcefulness
o Get it done, even if it’s not your responsibility


• A fun and energetic team!
• Remote working environment. Work from anywhere! Meet-ups at co-working spaces in LA and for retreats across the US.
• Flexibility in schedule and hours provided.
• Professional development: Accelerate your career growth & apply cutting-edge best practices to your work.
• Health Insurance, Cell Phone Stipend, 401K, Gym Stipend.
• Unlimited Vacation!
• Unlimited ICONIC.
• Team Adventures and Parties!

• Please only apply if you fit the culture, core values, and qualifications listed above
• Do your homework on drinkiconic.com and learn about what we offer, and why we exist
• Apply on https://angel.co/jobs
*Please note - we have an extensive interview process consisting of an online video interviews, live, cross team in-person interviews, and we will ask that you complete a small project in advance of an offer.
Be Well, we look forward to meeting you!

ICONIC at a glance

Convenient, Tasty Nutrition

ICONIC focuses on Mobile, Retail Grocery Chains, and Ecommerce. Their company has offices in Santa Monica and Remote. They have a small team that's between 1-10 employees.

You can view their website at http://www.drinkiconic.com or find them on LinkedIn.

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