Avatar for ICONIC

Convenient, Tasty Nutrition

Convenient, Tasty Nutrition

ICONIC was founded in for one simple reason – to create healthy products that taste delicious. After growing weary of beverage options that were touted as healthy but packed full of sugar, calories, and artificial ingredients, our Founder, Billy Bosch, decided to take matters into his own hands. Working with a Dietician, Billy developed the recipes for our original line of delicious, clean protein drinks made with premium ingredients.

Our vision is to fundamentally change the human diet for the better and leave the planet better than we found it. We seek to be the next household brand name in nutrition. Mostly based in Santa Monica, our team is passionate about helping fuel and empower your everyday ICONIC achievements – whether it's running a marathon or getting out of the office for a walk around the block.

VP of Digital Marketing

Director of E-Commerce

CEO & Co-Founder Be Well Nutrition • Strong CPG background • Worked at @Royal Dutch Shell , @Monster Energy Drink • Studied at @Louisiana State University