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Latest Stories and News
- 3 weeks ago
- Hulu is unveiling a new ad unit today, which it’s calling GatewayGo. The idea is to give viewers a way to directly interact with the advertisers and receive personalized offers.
- When someone sees a GatewayGo ad, it will include an option to receive more information or offers delivered to their phone or tablet via push notification, email or QR code. Initial advertisers include SmileDirectClub, The RealReal and Sweetgreen.
- The announcement is coming at Hulu’s virtual NewFronts presentation for advertisers. The Disney-owned streaming service is pitching this as an extension of an ad strategy that tries to find new viewer-friendly ways to advertise, for example with ads designed specifically for pausing or brand-sponsored, ad-free “binge watch” episodes.