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Hulu announces a new offer-focused ad format called GatewayGo

  • TechCrunch
  • 3 weeks ago
  • Hulu is unveiling a new ad unit today, which it’s calling GatewayGo. The idea is to give viewers a way to directly interact with the advertisers and receive personalized offers.
  • When someone sees a GatewayGo ad, it will include an option to receive more information or offers delivered to their phone or tablet via push notification, email or QR code. Initial advertisers include SmileDirectClub, The RealReal and Sweetgreen.
  • The announcement is coming at Hulu’s virtual NewFronts presentation for advertisers. The Disney-owned streaming service is pitching this as an extension of an ad strategy that tries to find new viewer-friendly ways to advertise, for example with ads designed specifically for pausing or brand-sponsored, ad-free “binge watch” episodes.
Hulu announces a new offer-focused ad format called GatewayGo

Rahim Abdul

Avatar for Rahim Abdul
Senior Data Engineer | Big Data | Spark | Real-Time Data Processing | Snowflake | Data Warehouse | Business Intelligence

Nitin Sawant

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Worked at Sense360

Audrey Tang

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Total raised

$100M

Funded over

2 rounds

Latest round

Series B (Apr 2009)