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Product discovery tech for ECommerce

Product discovery tech for ECommerce

We’re on a mission to replace the filters (and ‘facets’) you see on every e-commerce site with fun visualisations that get shoppers to their perfect product faster.

We make things which other people find difficult much, much simpler. With decades of experience tackling some of the most challenging data and tech problems from healthcare analytics, to building exoplanets, to cyber security, the team at Hullabalook are now changing the way people shop online.

The way people look for products on e-commerce sites hasn’t changed in two decades – filters, site search and basic ‘sorting by relevance’ have had their day. They don’t provide great user experience, and they don’t take advantage of the capability of modern digital interaction and technology.

The mission of Hullabalook is to change this.

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Bryony has spent over a decade helping FTSE 50 companies to enter new market sectors with their analytics and enterprise software businesses.

Barny Darby

Avatar for Barny Darby
Now: founder Hullabalook Prev: lead data scientist, head of enterprise pre-sales, head of new solutions.
Funded over

2 rounds

Latest round

Seed (Dec 2016)