Our restaurant and hospitality solutions fit seamlessly together
Vice President, Global Marketing
The New Tech for Restaurant and Hospitality
Fourth is the first global cloud-based intelligent back office platform in the restaurant and hospitality industries. We’re no ordinary software company! We pride ourselves on the culture we have created and work hard to ensure this is never compromised. This is a place where our people want to work; where they enjoy and develop in their roles; where our people pull together to work as a team and ultimately be a company we are all proud to be a part of.
By developing innovative products, building relationships with our customers and enabling great careers; we are focused on building lifetime loyalty with our customers and each other. The vast majority of us have worked within the industry; we believe we need to be passionate about and have experienced the industry in order to help our customers grow their businesses successfully.
When recruiting, we look for those who want to join our journey; those who want to be a part of our personality and culture; those who are professional; have energy, enthusiasm, and ambition, are entrepreneurial and those who can show they can live by our company values each day. Working at Fourth + HotSchedules provides an opportunity to build a successful career where our people develop and grow in a dynamic, fast paced environment.
The Vice President of Global Marketing (VPGM) is responsible for developing and executing the global marketing strategy for Fourth. As VPGM, you’ll gather customer, competitor, and market intelligence to support new product development and own the creative design and execution of a cutting-edge marketing strategies and business development tactics. The ideal candidate will work in close collaboration with sales, customer relations teams, product development, and other functions, to increase brand awareness and improve quality and velocity to the Fourth sales pipeline. If you love inspiring your team’s creativity and leveraging data to make decisions, this might be the job for you. As a member of Fourth’s senior leadership team, this individual will report to the Chief Revenue Officer and work closely with other stakeholders to ensure effective marketing and business development results.
About the Role
•Reports to the Chief Revenue Officer.•Designs, implements, and manages marketing campaigns and programs, business development planning, and all related budgeting processes. Establishes high levels of quality, accuracy, and process consistency in campaign and cost management. Ensures planning, forecasting and budgeting efforts are appropriately integrated with other planning processes •Provides leadership to the marketing and sales organization, and counsel to the Chief Revenue Officer, in implementing marketing objectives that appropriately reflect business goals.•Responsible for designing creative marketing campaigns that differentiate from competitive options and effectively describe the product and services value proposition of Fourth. •Accountable for the timely assignment of all commercial organization objectives.•Partners with senior sales leadership to identify opportunities for marketing and business development process improvement. •Facilitates successful implementation of new programs throughout the marketing organization by ensuring a well-defined, efficient marketing process.•Fosters an organization of continuous process improvement.•Prioritizes investments in enabling technologies in support of commercial organization productivity. Works closely with the Chief Revenue Officer and Chief Technology Officer to understand firm sales and technology strategies. Recommends changes and enhancements to the company's customer relationship management technology platform(s).•Responsible for the optimal deployment of marketing personnel. •Makes recommendations for changing sales roles, coverage models, or team configurations in order to maximize sales productivity. •Leads a change management process to build organizational understanding of proposed changes, establish support from key leadership stakeholders, and effectively implement new deployment and job models.•Works closely with senior sales leadership to define the optimal performance measurements and performance management programs required to ensure sales organization success. Aligns reporting, training, and incentive programs with these performance management priorities.•Ensures marketing and business development reports and other internal intelligence is provided to the sales organization. Develops new reporting tools as needed. Coordinates with sales leadership and other stakeholders to lead efficient and accurate sales force reporting initiatives.•Working closely with sales leadership and Human Resources, establishes a marketing training plan focused on developing and reinforcing critical competencies. •Prioritizes training objectives for marketing, management, and program support roles. •Oversees the delivery of field and HQ training to sales, marketing, sales management, and business development personnel. •Working with human resources and senior sales leadership, designs business development incentive compensation programs that provide market-competitive pay, reinforce marketing organization strategy, and align with business and sales organization objectives. •Works closely with accounting, finance, and human resources to establish rules, policies, and procedures associated with marketing and business development compensation.•Directs and supports the consistent implementation of company initiatives.•Directly manages one or more Director of Marketing and/or Business Development. •Directs the support of marketing specialists, business development resources, and other marketing and management resources as needed, coordinating with the appropriate resources.•Fosters close, cooperative relationships with peer leaders and other senior executives.•This position will require domestic travel and periodic international travel•All prospective employees must take and pass a background check
•Deep background in marketing management and leadership in a B2B sales environment, particularly within the SaaS technology space. •Experience leading global marketing, business planning, or business development teams.•Demonstrated success managing analytically rigorous corporate initiatives.
Mentorship and career development
Women's initiatives and networking group
HotSchedules at a glance
HotSchedules focuses on Mobile, Hospitality, Restaurants, Hotels, and Retail Technology. Their company has offices in San Francisco, Austin, and Alpharetta. They have a small team that's between 11-50 employees. To date, HotSchedules has raised $20M of funding; their latest round was closed on April 2015.