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Connecting your family to a wonder-filled world.

Growth Marketing Manager

$75k – $95k • 0.01% – 0.05%
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Sawyer, the out of school enrichment solution for modern parents, is searching for a Growth & Performance Lead to lead paid acquisition, retention, and analysis. You’ll join an innovative, mission-driven organization as a foundational member of the marketing team and own the paid acquisition side of our B2C product - the marketplace. This position reports directly to the GM of the Consumer Marketplace.

Core Responsibilities

• Manage SEM, PPC, Paid Social, Display, & 3rd party advertising for our consumer marketplace by developing the strategy, creative development, and ongoing optimization
• Explore new channels to test using customer insights and existing user behavior
• Manage marketing analytics across channels, making sure to share results up and out across all levels of the organization
• Inform the attribution model across all channels
• Develop and manage paid media budget with 1, 3, 6 and 12 month forecasts
• Drive awareness, leads, and revenue while optimizing LTV:CAC
• Partner with Data Science team to develop marketing input to company-wide reporting

About You

• Experience: 3-4 years experience in paid acquisition or performance marketing in software, e-commerce, or related industries
• Education: BA/BS degree required
• E-commerce, agency, or other digital marketing experience is preferred
• Strong analytical skill set and experience using a variety of tools and methods (google analytics, search console, facebook adwords, etc.)
• Advanced expertise in Microsoft Excel, ability to work in or quickly learn SQL a plus
• Ability to juggle multiple priorities and tasks in a fast-paced setting while maintaining a laser-like focus on the details.
• Ability to form cross-functional relationships with the entire organization, particularly sales and product. This requires a collaborative spirit, compatible with company culture
• Highly motivated and high level of initiative
• Inspire confidence to work independently and in support of team goals and business objectives
• Interest in being an integral member of a growing team with lost of opportunity for autonomy, leadership and growth

What We Offer

• Expert Marketing Training & Professional Development
• Competitive Salary
• Equity in Sawyer
• Full Benefits (Medical, Dental, Vision, 401(k), Commuter)
• Unlimited PTO & Sick Leave
• Paid Parental Leave
• Company-sponsored social events
• Fully stocked kitchen (endless amounts of seltzer water, pretzels + candy)

Sawyer is committed to equality of opportunity in employment. It has been and will continue to be the policy of Sawyer to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions, and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs

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