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A B2B marketplace that connects inventory to online stores

A B2B marketplace that connects inventory to online stores

Hingeto is a pre-sell platform that enables established fashion brands to sell every past and future product without inventory risk. Our hack is to turn customers into assets; empowering them to fund production, predict demand and find more customers.

We increase brand’s direct to consumer (DTC) sales and make them profitable before production. Hingeto has begun in the $15 billion U.S. streetwear fashion segment where the founders have helped over 500 brands generate ½ a billion in revenue as leaders at an online retailer.

We are now alleviating two main problems crushing great brands: 1) speculative production decisions leave them drowning in millions in overstock and 2) middlemen take 70% of a brand's revenue. Hingeto is an extension of a brand's online shop, and powers sales of their thousands of archived products and unreleased goods. Hingeto made up 30% of its largest test brand's DTC sales, making our initial market (streetwear) a $900M direct opportunity for Hingeto.
CTO/Co Founder of @Hingeto. Mobile + Web Applications Expert. Full Stack Software Engineer. Founder & Startup Advisor. Stanford EE '07.
Founder at Hingeto.com (Marketing & Product). VP of Product and Growth for Kazbah and PLNDR at Karmaloop.com
Co-Founder/CEO @ Hingeto • Helped 500 fashion brands make 1/2 a billion in revenue at previous online retailer • Studied at @University Of California, Berkeley
Total raised


Funded over

1 round

Latest round

Seed (Jul 2016)

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