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esports sports games media Head of UA and Marketing (Contract)

$30k – $60k • 0.5% – 1.5%
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(Part Time)
Manage UA and Marketing efforts at a cool new media/game/tech startup within a tight budget.
Responsibilities:
Lead the planning, execution, and optimization of global, performance-based user acquisition using advertising, social media, influencers or events, and complementary B2B2C marketing efforts.
Build and manage a cost effective creative team, graphics, video and copy
Set up creative development, creative A/B testing and refresh cadence strategy
Analyze campaign data to constantly raise the bar on campaign performance
Own the KPIs around campaign measurement, and generate reports to demonstrate progress against key metrics
Introduce new UA & marketing techniques. Innovate to succeed.
Assist with sales of the Talk + Watch platform to media, event and influencer businesses

Experience with mobile games or mobile consumer marketing.
Experience with entertainment business (B2B2C) marketing.
2~3 years of hands-on metrics-driven mobile marketing role including data analysis and reporting
Experience building and managing a small, cost efficient creative team
Familiarity with mobile attribution tools (i.e., Adjust, Appsflyer, Kochava, etc)
Deep understanding of mobile user acquisition ecosystem, trends, and best practices
Experience with ASO optimization
Track record of scaling mobile audience under ROI evaluation
Knowledge of Excel including data analysis and pivot tables
SQL/Python experience a plus

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