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Driving measurable medication adherence with rewards, education, and fun!

Driving measurable medication adherence with rewards, education, and fun!

HealthPrize has created an online and mobile platform to motivate people to stick with their prescription medications. It combines rewards (a points-based loyalty program, a weekly sweepstakes, and a monthly competition) with user-friendly medical education and reminders, all inspired by behavioral economics, consumer marketing, and gaming dynamics.

For pharmaceutical customers, our platform functions not only to improve adherence, but also to serve as a powerful brand differentiator among prescribing physicians. Finally, we deliver valuable insights to our customers on their engaged users, all HIPAA-compliant, of course.

We track adherence via daily self-reporting and we verify every prescription fill via proprietary technology that allows us to cover all prescriptions in the US.


Katrina Firlik, MD

Avatar for Katrina Firlik, MD
Neurosurgeon-turned-digital health entrepreneur @HealthPrize. Author of Another Day in the Frontal Lobe. Cultural anthropologist at heart.
James Jorasch is CEO at Science House Capital, New York City
Total raised


Funded over

6 rounds

Latest round

Aug 2014

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