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Search, comparison & recommendation for healthcare consumers

Email Marketing Manager / Associate

$70k – $90k • 0.0% – 0.01%
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Note: If you're interested in this position, please send me an introductory note answering the following:

Why are you interested in this role?
What skills / experiences do you have that apply to this role?
What is your experience with digital marketing? Email Marketing? Desire to learn it?

**The Company and Vision**
HealthCare.com is at a unique crossroads with a sustainable core business that has put us in a place to strategically build an InsurTech company. We are growing quickly and looking for great people to join our team.

**Who We’re Looking For**
As our Marketing Manager, we will be looking for you to:
* Take ownership of the email marketing channel
* Bring an analytical approach to marketing automation and work with internal teams to set targets for campaigns, conduct A/B tests, and report on and communicate results to stakeholders
* Develop and execute against a holistic strategy and roadmap for email program
* Set clear objectives for both short-term revenue and long-term program development
* Prioritize the approach to building out a lifecycle approach to email marketing, targeting key behaviors in the customer journey
* Coordinate with internal data teams and external toolsets to manage customer segments
* Lead cross functional efforts for how the look and feel of our email templates
* Communicate and coordinate with other teams on company goals
* Work with paid marketing team to create campaigns that re-engage and activate users acquired through paid channels

**Expectations**
- Experience with email marketing or a very high motor to learn
- Hungry for continuous feedback and learning
- Previous startup experience, or 1-2 years of experience in a rotational program or consulting firm, Digital Marketing experience is a plus
- Eagerness to learn and make an impact at a startup
- Intellectual curiosity, passion and creativity
- You work well in teams and have experience managing stakeholders
- You value open communication and feedback
- You’re action oriented and thrive in a fast paced environment
- Demonstrated excellence in past projects or work
- Excellent analytical and problem solving skills and an ability to use data to gain insights and drive decisions
- Basic knowledge of databases & SQL is a plus

**Why This Role?**
You will learn a lot by working across functions and teams in the business. You'll have P/L ownership and freedom to build on the existing email program. One of our mission statements is to help consumers make considered health care decisions by reducing frustration, informing customers, and providing them quality, licensed guidance. We aim to make an impact on the way consumers shop for health insurance.

**Perks**
- Health / Dental / Vision insurance and subsidized gym membership
- 401K
- Commuter Benefits
- WFH Wednesdays
- Team Lunch Thursdays
- Awesome team
- Office within a coworking space (free coffee, free yoga and other fitness classes)

Meet your team

People you would work with in this role

Brandon Huang

Avatar for Brandon Huang
Via
Business Strategy and Ops, Marketing, and Product. Former management consultant and GM

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