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Figuring out what doesn’t work is often the best way to design a solution that does

Figuring out what doesn’t work is often the best way to design a solution that does

HAX [haks], noun/verb: Hornall Anderson Experience Lab.
1. It’s a commitment to making clients collaborators, not critics.
2. It’s a lesson that interactive experiences are fundamentally human experiences.
3. It’s a reminder that great work is born of passion, not payment.
4. It’s a belief that figuring out what doesn’t work is often the best way to design a solution that does.
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CTO @zetaglobal, Investor, Advisor, Founder @boomtrain (exit), founder @HAX • VP of Digital @Hornall Anderson Alumni @AngelPad