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Building a Digital Education ecosystem

Digital Marketing Manager

₹13L – ₹15L • No equity
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Own acquisition via multiple channels (organic + inorganic).

Ideal candidates should have extensive prior experience in leading marketing/growth teams and have the ability to get things done on multiple fronts.

Roles and responsibilities

User Acquisition:-
Build Traffic to the website and all associated properties to drive signups on the web and Installs of app (Android and iOS)
Own SEO and ASO to drive organic share of traffic to the web properties and app pages
Drive Content Marketing to support SEO efforts and disseminate content to achieve maximum reach through Social and Search
Manage end-to-end SEM and other acquisition sources

Skills Required:-
Experience in driving successful app install campaigns & using mobile attribution platforms.
Ability to own KPIs to measure effectiveness of campaigns across different platforms.
Ability to liaise with internal teams to achieve marketing objectives
Excellent communication skills (both spoken and written)

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