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Full Service Advertising Agency

Search Marketing Manager

$42k – $48k
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Hardcore Advertising is currently seeking a motivated full-time Search Marketing Manager. The candidate will be a talented, extremely creative & strategic thinker that will work with a diverse group of clients, creating and bringing client campaigns results, transforming ideas and concepts into effective strategies.

Responsibilities:
• Work and analyze Google Ads, Facebook Ads, Native Ads, and Programmatic Ads.
o Plan, set up and manage direct response-focused paid search and /or paid social channels
o Collaborates with other Paid Search/Social manager and other digital team members to execute PPC strategies and optimize campaigns in a timely manner.
o Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).
o Aids with the communication of performance and test results.
o Learn and set up high converting landing pages
o Setup analytics and tracking system to measure campaign success (call tracking, google analytics, google tag manager, etc.)
o Works with Account Managers to develop budget and lead forecast recommendations.
o Collects spend and lead information for all programs and assists with pacing goals.
o Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.
o Execute a/b tests for ad copy, bid strategies, keywords, audience segments, and images.
o Monitor and diagnose performance issues and implements mitigation strategies
o Provides creative recommendations for ad copy, image and landing sheet page assets.
o Keeps current on industry trends and testing opportunities.
Qualifications:
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• 3+ years of relevant professional experience
• Paid media campaign experience with Google AdWords (remarketing display, search) Bing, Yahoo, Facebook, LinkedIn
• Advertising spend management
• Web analytics and a/b testing
• Digital marketing for lead generation, channels, sources, best practices and KPI’s
• Analysis, reporting and forecasting of media campaigns
• Highly motivated self-starter
• Excellent communication and time management skills

Hardcore Advertising at a glance

Full Service Advertising Agency

Hardcore Advertising focuses on Advertising. Their company has offices in Fort Lauderdale. They have a small team that's between 1-10 employees.

You can view their website at http://hardcoreadvertising.com

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