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Expertise On Demand

Director of Marketing

$80k – $85k • 0.0% – 2.5%
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GUILD is looking for an experienced digital marketing/ product management professional. For our unique B2B consulting service, the position will,

1. Build and iterate the online lead generation funnel
2. Support "Client Partners" in converting online prospects to new clients

Responsibilities include, managing:

- Campaigns (email/social/ad)
- Landing pages
- Channel partnerships
- Conversion metrics
- Initial phone conversation with a prospect

Our current sales process is initiated offline, so this will be a new area with a lot of experimentation to gain traction. The position will be only "lightly" supported by our current staff, so an entrepreneurial/hacker mindset is a must.

It will start as a part-time position for a period of up to 6 months. This period will be used to experiment with new go-to-market ideas.

The fixed pay during this period will be a maximum of $1,000 per month. Performance-based pay is open to discussion. As a policy, all positions in our company are at least 25% "performance-based pay".

Once we achieve traction in online/remote sales, this role will be instrumental in scaling up that sales process. At this time, the role will be likely be revised to full-time with a significantly higher base, plus commission.

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