Project Manager- Digital Marketing₹10L – ₹15L
*Client/Project Management: *
● Develop and implement solutions/strategies, media plan and growth plan that addresses the client’s business and goals.
● Establishing a thorough understanding of client’s business, brand, customers and competitive landscape to provide strategic guidance
● Manage multiple projects and ensure that the goals of the individual projects are being met
● Establish and maintain client relationships including client communication, report delivery, project management, and strategy development
● Track and drive the progress of various projects to ensure timely delivery
● Consult clients on Google, Facebook, Amazon, Native, Programmatic Buying Platform.
● Proficient in Google, Facebook, Amazon, Native, Programmatic Buying Platform.
● 4-6 years of relevant experience having worked with fast paced ad – tech digital marketing agencies or companies in a dynamic, high performance work atmosphere
● Thorough understanding and hands on experience of Bid Optimisers, RTB, DSPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer etc.
● Crystal clear understanding of ROAS, CAC, LTV, QS, CVR, Ad Rank, Split Testing
● Detail oriented and proficient at managing projects and able to multitask, organize, prioritize and structure workload
● Experience in Landing page optimization
● Strong written/verbal communication and analytical skills
● Experience presenting to external stakeholders at a variety of levels