Vice President, Retention Marketing

Grove is looking for a dynamic and experienced marketing leader to join its Marketing team. In this role, you will report to the SVP, Consumer Marketing, and will have responsibility for the company’s CRM & customer lifecycle, with a key focus on evolving our existing, manual, approaches to scalable & data-centric approaches that create a more engaging customer experience and improve customer retention rates meaningfully.

Specifically, your job will be to build upon our existing practices and insights, with a view towards what Grove’s customer marketing execution & toolset will need to look like at 3-5x our current scale. You will help us get better at using analytics to make decisions, and using data to drive segmentation, promotions strategy and merchandising. You will move us towards a more scalable marketing toolset (including CRM, CDP, segmentation engine, algo-driven merchandising, etc…) and develop a platform vision that you can build towards in partnership with Product & Engineering for the next 3+ years. You will take over an existing, effective, campaign & lifecycle marketing team. While you lean on science, you know where science isn’t enough, and a little bit of art is necessary to create a customer experience that drives real love & loyalty.

Your Role & Impact

• Take over a current team of 6, and grow it to 20+ over the next 24 months
• Deliver against and help set business goals (revenue, profit, LTV, AOV, frequency)
• Develop a rigorous, analytics-enabled, testing framework to drive real improvement in retention rates and customer engagement
• Expand upon our existing segmentation approach, and refine our existing frameworks for how to deploy promotions in a way that balances engagement & profitability
• Prove the value of multi-channel communications (email, on-site, app, SMS, paid remarketing), and build a continuous customer experience across channels with a customer profile at the core
• Develop a marketing platform vision and incrementally prove/build/scale it over time in partnership with Product & Engineering
• Support both existing and new business lines simultaneously - e.g. Grove, our core business and Roven, our clean beauty sub-brand
• Build processes that ensure brand consistency in all of our customer communications while remaining flexible and nimble
• Provide mentorship and guidance to existing team members, while evolving the team’s practices and expanding the team’s capabilities
• Note: This role does not have responsibility over acquiring new customers for Grove.

About You

• You have 12+ years of experience in B2C Marketing, with at least 3+ years in a leadership role managing a complex and multi-hundred million dollar/yr customer marketing practiceYou are an expert in CRM, lifecycle marketing and CRM analytics
• You are extremely customer-centric, and have a track record of staying close to the customer (both via qual & quant methods) through complexity and scale increases
• You hire and develop highly competent leaders (and teams), and have a track record of aligning and influencing cross-functional stakeholders
• You have worked closely with analytics and data science teams, and have enough battle scars to know what investments will drive step-changes vs incremental improvement
• You have managed through significant Marketing Automation evolution, including ESP changes and implementing personalization/recommendation tools, but have a healthy skepticism of over-investing in automation/technology for incremental gains
• You have operated at several different company maturity stages, and thrive in a fast-paced & dynamic environment.
• You actively get in the weeds with your team to drive high-impact work and routinely dive into the data yourself to better understand customer behavior

Nice To Haves

• You have managed a broad array of customer engagement channels: email, site, app, push, SMS, in-box and paid remarketing
• You have experience blending content, community/UGC features and commerce to drive customer engagement and loyalty
• You have experience in a home or self care centric brand
• You have led cross-functional teams including product managers, designers, data scientists and marketers to launch new programs (e.g. loyalty, membership, etc…)

Let’s do this

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.