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The future of engineering education. Onsite + Online + Industry Practitioner + Quality!

Sr. SEM Expert (5+ years)

₹6L – ₹10L
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At GreyAtom, we are transforming the way people learn technology. We are a Mumbai-based Ed-tech company building a learning platform to upskill people in emerging technologies like Data Sciences, Artificial Intelligence & Blockchain. GreyAtom is the proud Winner of 2018 'SheSparks' Award for Best Edutech Startup.


The SEM Manager will be able to understand how Paid Search fits into the big-picture media and content strategy for GreyAtom, and orchestrate the tactics associated with achieving that vision while maximizing our advertising’s efficiency and demonstrating the value provided (by SEM).


Why are we hiring?
We have a product that is changing the way learning is done.
We want to take it to the masses.


What are we looking for?
Own the demand generation piece from a paid media perspective

The SEM / Search Marketing Manager is responsible for the engagement strategy and execution across GreyAtom’s paid advertising program.


Responsibilities
Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies.
Ensure measurement tactics are executed flawlessly with a clear and effective reporting structure
Identify new areas requiring SEM support and develop keyword/ad copy content to support them (strong writing skills required for ad copy development)
Ensure integration and coordination between SEM & SEO for GreyAtom’s digital properties
Oversee Local Paid Search Program (National & Local Paid Search Programs managed side by side)
5+ years of relevant SEM experience; media agency experience strongly preferred
Expert knowledge of Google, Bing, other Search Engine platforms and management tools
Knowledge of SEO/organic search functions to drive holistic brand presence across search engines
Strong analytical background; ability to digest data from internal/external data sources and provide -actionable recommendations to drive performance with KPIs


More Specifically
Your key responsibility is to achieve your performance marketing goals at an optimal cost.
You have a thorough knowledge of Google Adwords and Facebook AdManager, you have a deep knowledge of Google Analytics as well.
Would be responsible for SEM, PPC and affiliate marketing, and paid search activities. This position will focus on using analytics to drive engagement and conversion.
Proven grasp of all Paid Search mediums including remarketing, display & content, mobile, video.
Managing a high budget and multiple campaigns for respective clients
High knowledge of CPL, CPA, CPV and CPM campaigns
Experienced in Performance marketing involving data analysis, funnel optimisation, methodological A/B testing and other channel strategies
You have a successful track record of running campaigns across SEM, Display and paid social and a hands-on knowledge of different bidding and optimisation methodologies.
Extensive knowledge of account management, development and bid management platforms.
Lead performance marketing activities with direct responsibility for strategizing all aspects of digital campaigns: campaign conceptualisation, keyword/placement research, account structuring, Ad Rank improvisations, conversion funnel optimisation & Reporting.
Complete knowledge of UTM parameters and campaign planning
If you’re passionate about creating innovative, delightful, and life-changing products and experiences for the learner, we’d love to hear from you.

You will be working Full-time at our Mumbai Headquarter with exceptional people across multiple disciplines.

Send your resumes to Mayuresh Shilotri, hr@greyatom.com

GreyAtom’s Culture:
At GreyAtom, we believe in building an environment where everyone can take ownership and thrive in their roles. Coming to work should be a top motivation and not a drag every morning.

Why we started GreyAtom?

greyatom.com/2017/06/05/why-we-started-greyatom

Our perspective on online education -

linkedin.com/pulse/online-education-needs-fresh-perspective-here-ours-shweta-…


Values at GreyAtom
Quality over Quantity
Love Technology
Have fun while doing your best

If you don't fit in with these values, no matter how good you are, you won't be considered.

Some things that are derived from our values:

Mistakes are cherished at GreyAtom, as long as you own up to them. You can't innovate if you don't have the courage to be wrong

We work 2 Saturday’s - Lunch is on us.

We do a quarterly team outing


As you can tell, we are crazy about learning. Come - join us if you are too.

GreyAtom at a glance

The future of engineering education. Onsite + Online + Industry Practitioner + Quality!

GreyAtom focuses on Education and Higher Education. Their company has offices in Mumbai. They have a mid-size team that's between 51-200 employees.

You can view their website at http://www.greyatom.com or find them on Twitter, Facebook, and LinkedIn.