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The future of engineering education. Onsite + Online + Industry Practitioner + Quality!

Growth Email Marketer (5+ years)

₹6L – ₹10L
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At GreyAtom, we are transforming the way people learn technology. We are a Mumbai-based Ed-tech company building a learning platform to upskill people in emerging technologies like Data Sciences, Artificial Intelligence & Blockchain. GreyAtom is the proud Winner of 2018 'SheSparks' Award for Best Edutech Startup.


The Growth Email Marketer role at GreyAtom nurtures existing learners - drives them to upgrade, and retains them as happy, paying customers.


Why are we hiring?
We have a product that is changing the way learning is done.
We want to take it to the masses.


What are we looking for?

Apply if you can - empathize with the customer, understand the medium and craft message that drive outcomes.


What your role will involve:

The GreyAtom marketing team is focused on driving growth and building a brand that learners love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing free learners, drive them to upgrade, and retain them as happy, paying customers.

We're looking for a growth email marketer to drive revenue by experimenting with and launching campaigns that turn free GreyAtom and Community users into successful, paying teams. You'll work with a cross-functional growth team comprised of Marketing, Sales, and Product teammates to plan, test, measure, and optimize email campaigns that fuel our self-serve business. You'll also partner with Customer Success teams to craft renewal campaigns with the goal of retaining our best customers.

Responsibilities

Drive self-serve revenue by planning and launching email campaigns targeted towards our existing free user base.
Pinpoint opportunities to optimize the self-serve upgrade funnel, test your hypotheses, and use your learnings to inform future marketing campaigns.
Manage the end-to-end execution of email campaigns including writing briefs, drafting copy, staging and QAing emails, segmenting lists, and reporting on and analyzing results.
Partner with Customer Success teammates to launch and optimize retention campaigns for existing Premium customers.
Collaborate with teammates from Marketing, Sales, Customer Success, and Product to create, prioritize, execute on, and manage an email testing roadmap.
Measure and optimize campaign impact on revenue by partnering with Sales, Operations, Business Technology, and Data Science teams.

Requirements
4-6 years of experience crafting, launching, measuring, and optimizing email campaigns;
1-2 years of experience with growth marketing and experimentation
Expertise with email marketing tools
Fast but accurate execution—you can launch complex campaigns, drip programs, and list segmentation, without errors
Strong analytical abilities; can analyze email engagement and down-funnel data to measure success and optimize campaigns
Can write compelling email content that drives action
Has worked cross-functionally with sales and customer success teams
Knowledgeable about products, B2C marketing, and freemium business models
If you’re passionate about creating innovative, delightful, and life-changing products and experiences for the learner, we’d love to hear from you.
You will be working Full-time at our Mumbai Headquarter with exceptional people across multiple disciplines.


Send your resumes to Mayuresh Shilotri, hr@greyatom.com


GreyAtom’s Culture:
At GreyAtom, we believe in building an environment where everyone can take ownership and thrive in their roles. Coming to work should be a top motivation and not a drag every morning.


Why we started GreyAtom?
greyatom.com/2017/06/05/why-we-started-greyatom

Our perspective on online education -

linkedin.com/pulse/online-education-needs-fresh-perspective-here-ours-shweta-…


Values at GreyAtom
Quality over Quantity
Love Technology
Have fun while doing your best

If you don't fit in with these values, no matter how good you are, you won't be considered.
Some things that are derived from our values:
Mistakes are cherished at GreyAtom, as long as you own up to them. You can't innovate if you don't have the courage to be wrong
We work 2 Saturday’s - Lunch is on us.
We do a quarterly team outing


As you can tell, we are crazy about learning. Come - join us if you are too.

GreyAtom at a glance

The future of engineering education. Onsite + Online + Industry Practitioner + Quality!

GreyAtom focuses on Education and Higher Education. Their company has offices in Mumbai. They have a mid-size team that's between 51-200 employees.

You can view their website at http://www.greyatom.com or find them on Twitter, Facebook, and LinkedIn.

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