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Farm to Table Grocery Delivery

Farm to Table Grocery Delivery

Greenling is an online grocery store specializing in the Organic and Local food movements. Customers shop online and set up home delivery of real food in Austin, San Antonio, Dallas-Fort Worth metroplex, and Houston.

In addition to grocery home delivery, Greenling has launched a sub-brand of kitchen products that include cold-pressed juices and meal kits (like Blue Apron). These products are growing fast and are over 25% of revenue.

Greenling's ordering system and inventory management allow for 90% less food loss, 50% less on-hand inventory, less overhead, and higher gross margins than traditional grocery stores.

Greenling is partnered with Whole Foods Market in Central Texas and is expanding to many more cities soon.

Tim Liner

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Full stack web app developer

Bill Doughty

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Chief Architect & CTO; 15 years of engineering/development experience including several start-ups. Worked at @Gowalla, Alcatel, Nortel Networks & more
Total raised

$5.2M

Funded over

1 round

Latest round

Series B (Jan 2013)

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