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Connecting shoppers to conscious brands

Connecting shoppers to conscious brands

Good On You is a comprehensive ethical brand rating system and discovery platform for fashion.

Over 50% of shoppers want to make more ethical choices. But right now it's too hard for shoppers to know the impact of brands on people, the planet and animals.

The Good On You App and Directory list more than 2,000 fashion brands rated for their impact on people, the planet and animals.

Over 500,000 shoppers already use Good On You to check their favourite brands rate and discover new brands that do better on the issues they care about. Retailers use Good On You to improve their target market reach.

Good On You is available at directory.goodonyou.eco, in the App Store and on Google Play.

Sandra Capponi

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Co Founder/Head of Business Development at Good On You. Expert in corporate social responsibility, supply chains, finance, branding and strategy.

Gordon Renouf

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CEO/Co-Founder @ Good On You • Consumer advocate & expert in sustainable and ethical consumption • Past: CHOICE (Exec) Consumers International (Council).
Valuation

$5.4M

Funded over

2 rounds

Latest round

Closed (Jun 2019)

Tech Lead

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