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Managed Product Labs

Digital Marketing Lead

₹3L – ₹5L
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Digital Marketing Lead
Roles and responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimized user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job requirements and qualifications
BS/MS degree in marketing or a related field
Proven working experience of 2-4 years in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Gleecus TechLabs at a glance

Managed Product Labs

Gleecus TechLabs focuses on Enterprise Software, Product Design, Product Development Services, User Experience Design, and Mobility. Their company has offices in Hyderabad. They have a small team that's between 11-50 employees.

You can view their website at http://www.gleecus.com or find them on Twitter, Facebook, and LinkedIn.

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