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Twitch for Makeup

Twitch for Makeup

Buying makeup today is an overwhelming, impersonal process, which has changed little since the days of Macy’s makeup counters. Nevertheless, beauty is a $160b global industry and remains ripe for disruption GlamCam is a new way for consumers to discover and buy their ideal makeup while being entertained. Our app connects people with the influencers and products they care most about, in a live, interactive format. The beauty vertical generates 7 billion views on YouTube every month; #makeup and #beauty are two of the most popular categories on Instagram (150mm+ posts). Meanwhile, there is a new horizontal model emerging with trivia games like HQ Trivia and giveaway apps, which are starting to become popular and proving valuable to brands. GlamCam is the first live interactive app focusing on the beauty category.
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Co-Founder & CEO, GlamCam
Founded LikeEat & Phoneworks. Run the product and design for Down App (over 3 million users).