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FinTech embedded in Personal Social Media Platform

Director of Marketing and Business Development

$75k – $100k • 1.0% – 2.5%
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Ginger Analytics is the corporate entity for LoopChat and LoopChat Pay, based in Berkeley, CA. We are a FinTech focused on convenience, inclusion and efficiency in the financial system. To accelerate adoption, we have embedded this capability in a social media platform, focused initially on college students. Our phase 1 is pilot program at UC Berkeley. We launched in August 2019 and have gained nearly 25% adoption among incoming students at UC Berkeley. We are anticipating Series A in early 2020. After which, our phase 2 expansion it so scale up at other large size colleges across the United States.

We are looking for a Director of Marketing and Business Development to join our core management team, along with commensurate early employee equity. The primary responsibility is to grow traction and activity among college students for our social media platform, and secondarily, to grow merchant adoption for our payments platform. A recent graduate from our core target market with proven marketing and demonstrated success is ideal.

DUTIES AND EXPECTATIONS:
- Lead the marketing strategy and execution efforts to accelerate adoption among college age student market
- Manage online social media and offline marketing campaigns
- Manage junior marketing assistants and student interns to execute marketing and promotion programs with student government, school clubs, teachers, and other partners
- Develop and manage marketing collateral for PR, social media, influencer, and other channels for promotion
- Execute to success through diligent planning, attention to detail, effective delegation and efficient decision-making

REQUIREMENTS:
- 3+ years of work experience in marketing or sales, with 2+ years in startup or technology company environment
- Strong command of messaging, social media, fintech (particularly mobile payments) applications
- Be able to translate technology in effective marketing campaigns
- Marketing, Social Media, and Computer science fundamentals
Some experience with design and editing software, such as AI, Sketch, etc

COMPENSATION:
As we are a startup technology company, we will award equity commensurate with experience and performance. This package will reward talent with significant financial upside with company success..

Meet your team

People you would work with in this role

David Jiang

Avatar for David Jiang
Co-Founder @Ginger Analytics/LoopChat • Co-Founder @MirraViz • CEO at @PineBridge Investments/AIG Investments • CEO @Bny Mellon • @Harvard and @Georgetown

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