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For a healthy future.™



Jenny Cade

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Paul Jara

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Jenny Cade

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Research, Tech, and Behavioral Science PhD Behavioral Sci/Health Econ, MSc London School of Economics

Joe Dee

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Managing Partner @Gene. Previous Managing Director @cossette lab. Worked @cossette @Critical Mass, @Organic, @DDB, @MaRS Discovery District .

Board members and advisors

Founding Partner @Highline Beta; Co-Founder @HIGHLINE. Past MD @ExtremeStartups. COO @Trend Hunter Grad: @McGill University @Queen's University

Former team

Chris Ragobeer

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Zach Crystal

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