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Socially motivated lifestyle brand working with artisans in India

Socially motivated lifestyle brand working with artisans in India

Gehrua, is a socially motivated lifestyle brand that creates economic opportunities for artisans and craftsmen in rural India by connecting them with the global markets. At Gehrua we are reinterpreting classics and wardrobe essentials into products that are intentionally designed to be modern and functional while highlighting the beauty and simplicity of traditional textiles, arts and crafts. We are building an ecosystem of change through empowerment. We empower our artisans to make sustainable income by using the indigenous craft based skills passed on to them through generations. We empower our customers to make educated decisions on buying ethically without compromising on style and quality. Gehrua is using the power of conscious consumerism and technology to create impact and bring about social change

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Founder @Gehrua Using technology to create social impact. Engineer and MBA