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Mobile Gaming's 'Discovery Channel'

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Mobile Gaming's 'Discovery Channel'
GameDay is a mobile application that solves game discovery by delivering users a new casual game each day. Users can play the daily game from directly within the GameDay app, and will also accrue points that they may spend within the GameDay ecosystem on real-world offers and rewards. GameDay's push, programmed approach makes game discovery entertaining and relevant for casual game consumers without the time for - or interest in - active discovery.
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Lisa Richards Keston

Avatar for Lisa Richards Keston
Media/marketing consultant. Worked at Endemol USA Digital, @MTV Networks (Nickelodeon, Vh1.com), HBO and Lehman Bros. MBA from @Stanford University; BA from U @University of Pennsylvania.
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