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Head of Growth

$120k – $140k • 0.0% – 1.0%
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About the role:

We are hiring a Head of Growth at Gainful! The Head of Growth will sit alongside Gainful's CEO and CTO and will have ownership of all strategy and execution related to customer acquisition, retention, and product growth.

This role is designed for an experienced data-driven marketing leader who has worked on both growth marketing and product at a direct-to-consumer startup. The candidate should also have a deep understanding of subscription economics – particularly understanding and minimizing churn.

The Head of Growth will also be tasked immediately with hiring a paid marketing manager to handle daily implementation and testing at the ad-level across all of our paid channels. You will then build the rest of a marketing team that can drive and sustain high growth.

This role is best suited for a “player-coach”, someone who can both operate and lead. In other words, the first few months of the role require very hands-on implementation, over time morphing into building and managing a team.

Gainful recently raised a round of funding, and we’ve set aggressive goals for 2019 and beyond.

As Head of Growth, you will be in charge of:

Acquisition:

- Setting and reporting on marketing budget
- Growing new customer acquisition week over week
- Driving low CAC across all paid channels through constant A/B testing
- Managing digital agencies
- Testing new channels (as many as 2 new channels per month)
- Increasing % of total acquisition attributable to unpaid and organic acquisition channels
- Constant funnel testing to maximize website and email conversion

Retention:

- Be the expert on the customer journey, from onboarding to checkout to retention to referral to win-back
- Interview and survey customers to gather qualitative data
- Pull quantitative data from performance marketing channels, 3rd party analytics, and our own data sources
- Analyze both quantitative & qualitative data to hypothesize, experiment, and implement improvements as they relate to retention
- Work with our Customer Care team to develop processes that improve retention

Product Growth:

- Analyze data to identify UX/UI bottlenecks
- Work with engineering to improve web/mobile experience as it relates to maximizing conversion and reducing churn
- Determine our marketing tech stack

Required:
- 5+ years experience in acquisition, retention, and product marketing for a tech-enabled consumer brand
- Experience leading a team from start-up to scale, preferably at a high-growth D2C subscription company
- Inherently analytical and data-driven
- Creative with an eye for design (physical and digital UX/UI)
- Excellent copywriter and communicator
- Extremely self-motivated. Ability to identify and solve problems without direction.

Details:
- Location: 1161 Mission Street, San Francisco, CA 94103 (private WeWork office)
- Hours: Full time, unlimited PTO
- Pay: competitive salary + equity
- Benefits: Anthem Silver PPO Health Insurance (or cash health stipend)

Perks:
- Lunch every other Friday
- MacBook Pro, monitor, and any other tools you need
- Free tea, fruit water, coffee, cold brew coffee and beer on tap.
- Unlimited Gainful product & swag
- Visa sponsorship: Not available

Start Date: October 2019

To Apply:

Please submit your resume and/or LinkedIn profile to eric@gainful.com

Please also include a brief description of why you will be perfect for this position.

Gainful is an equal opportunity employer. Come as you are :)

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