Avatar for Further Insights

Interactive media and audience intelligence platform

Interactive media and audience intelligence platform

-NewsUp has built a proprietary Quiz Management System (QMS).
-The software allows publishers to create and embed trivia and personality quizzes with a variety of formats to (JavaScript, iFrame and WordPress).
-We have a gallery of 1,000 existing quizzes across key verticals (Politics, Sports, Entertainment, Lifestyle), enabling publishers to put quizzes to work right out of the box.
-We're able to gather data related to consumer engagement and sophistication. When paired with demographics, this data can help to analyze and predict consumer behavior (i.e. what they ACTUALLY know v. what they SAY they know) and create niche audience segments (i.e. targeting the most knowledgable consumers).
-We have integrated ads into the widget experience, enabling monetization. This feature can be turned off or customized with the publishers/client ads.

Andrew Schuster

Avatar for Andrew Schuster
Co-founder of @Further Insights. Formerly @Baltimore Sun. Musician, triathlete and aspiring viticulturist.

Coleman Anderson

Avatar for Coleman Anderson
Co-founder & CMO @Further Insights • Worked at @Aramark, • Studied at @Loyola University Maryland
Total raised

$1M

Funded over

2 rounds

Latest round

Seed (Jul 2015)

Further Insights hasn't added any jobs yet

Get notified when Further Insights posts new jobs.

See similar jobs