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fun games for growing brands

fun games for growing brands

fun-gi is designing and publishing a genre-defining house flipping game in partnership with Chip & Joanna Gaines from HGTV's #1 show, Fixer Upper. By leveraging Chip & Jo's audience, fun-gi delivers a game that enriches heart share for their brand creating a new revenue channel, while also executing highly scaled and low-cost user acquisition.

House Flip w/ Chip & Jo targets an under-served demographic: female gamers. The casual to mid-core nature of the game aligns with Chip & Jo's audience where they're #1 in viewership for upscale women, ages 25-54. And with Chip & Jo excelling at creating engaging stories through their television program, they also recognize video games as a new media channel to extend their brand.
CEO of fun-gi. Monetization and user acquisition for freemium games. USC Marshall MBA 2009. Returned Peace Corps Volunteer - China ('02-'03), Palau ('03-'05)
Valuation

$5M

Funded over

2 rounds

Latest round

Seed (Jan 2016)

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