Previously, the “front of house” was a term that encompassed all aspects of a consumer’s experience within a property. Anything from a brief interaction with a busboy to the art in a restroom, the music, or a book of matches. In its traditional definition, that experience was limited within the venue's walls. Today, a venue’s "front of house" extends far into the digital world, as guests start their interaction with hospitality brands long before ever arriving on premise. Through a customer's growing digital awareness and countless online resources, a hospitality brand is no longer siloed into a singular experience or judged solely on food and service alone; rather, it is the cumulative effect of multiple creative touch points compiled to reflect a brand online. FOH was created to simplify the process of managing your brand presence in the new “front of house” so you can focus on the heart of this industry: hospitality.