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Problem: No way exists to track analytics for physical books, games, and toys beyond the point of sale. Solution: We're building Campfire, an Ecommerce platform for immersive experiences around physical products. Products: · Web tool for creating quick, simple, and fun creation and tracking of experiences. · Mobile app for consuming them. How it works: · Select a physical book, game, or toy · Launch the Campfire mobile app · It pairs with bluetooth lights and speakers · Set the app to the side, and it just listens · When you say, for example, "Across the world, a volcano rumbles then erupts." · The room explodes in light and sound.
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