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Sustainable, transparent nutrients [please note: website link is dead as not live yet]

Growth Marketing Lead - 1st Hire for Pre-Launch Sustainability and Transparency Focused CPG Brand

$80k – $120k • 0.1% – 0.3%
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What you'll do

-Work directly with CEO to plan customer acquisition strategy
-Launch + manage paid social and other online ad campaigns (with external media buyers) to improve ROI
-Improve landing page/funnel conversion and AOV through split tests
-Design + implement a comprehensive performance and attribution framework for accurate reporting
-Develop insights from rigorous analysis of quantitative and qualitative campaign data
-Map out creative requirements for specific campaigns and source from agencies

What you have/who you are

-You enjoy getting your hands dirty; we’re a lean team, most of the time you’ll be executing, not managing
-Bias for action, resourceful, team player
-3+ years experience driving online customer acquisition
-Deep experience managing Facebook/Instagram ad campaigns (other channels helpful too)
-Experience managing external media buying agencies
-Experience scaling a growth team
-Strong quantitative and qualitative analytical skills