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Fix retirement in America one small company at a time.

Fix retirement in America one small company at a time.

We’re a fast-growing, well-funded, big-hearted fintech shop that’s expanding hard-working Americans’ access to 401(k) plans. We’re helping the underserved – and the dreadfully served – get good, honest retirement plans at work.

Founded by experts who transformed the 401(k) for Fortune 500 companies, we’re backed by prominent venture capital and financial technology veterans who share our vision of bringing that expertise to small and mid-size companies. By leveraging that expertise, we’ve re-imagined the 401(k) from the ground up, removing much of the administrative workload and compliance risk for employers. For employees, we’ve replaced alienating jargon with plain English, and added a user experience that’s worth, well, experiencing. And, all of this for less than half the typical cost. Our mission is simple, to fix what’s broken about retirement in America, so that everyone has a fair shot at a brighter financial future.

Cynthia Bloch

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Co-founder & administration & operations lead @ForUs, Inc. • CFO @David Booth W. Tice & Associates • Studied @Dartmouth

David Ramirez, CFA

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I love creating tools that help people make smarter financial decisions. I'm on a mission to create simpler, more helpful and less costly retirement plans.
Co-founded ForUs. Author of the award-winning virtual advisor, DAVE. Co-founded and led customer experience design for the retirement income solution, Income+.


401(k) plan

Early-stage Stock Options

Generous Vacation

Company Meals

+1 more
Total raised


Funded over

1 round

Latest round

Series A (Jun 2016)

Inside Sales- Sales Development Representative

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