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Analytics for Online Checkouts and Forms

Analytics for Online Checkouts and Forms

In 2013 there was $2.65tn of lost, recoverable online sales. (Business Insider)

Formisimo reveals the pain points in our clients online checkout process - the reasons why customers leave the buying process at the final stage.

On average 67% of people who start filling in the checkout process don't complete.

Our technology is installed in less than sixty seconds, and increases the visitor to sale conversion rate of our customers by an average of 76%. Our clients tell us there is no easier way to improve their online sales.

We're the only way to see in-depth data and insight on how to improve this critical end-point in the buying process. That's why we're trusted by over 1800 companies across over 100 countries.

Technology spend by CMO's is expected to reach $120bn in ten years, from $12bn today. Formisimo is a cutting edge technology platform that generates valuable, actionable data that CMO's require.

Al Mackin

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Founder of leading Checkout and Form analytics startup Formisimo (2014), founder of theEword (2006) - 45 strong digital agency.

Tom New

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Co-founder of Formisimo. Adopted Mancunian, and generally enthusiastic chap.
Founder Formisimo, @theEword • Studied at @University of Manchester
Total raised


Funded over

1 round

Latest round

Seed (May 2014)

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