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Individual Relationships. Enterprise Scale

Individual Relationships. Enterprise Scale

Formation is the global leader in developing scalable solutions for individualized offers. Our solution drives business results by building and deepening our customers’ relationships with their customers. We do this by automating the deployment of individualized offers across digital and physical channels. Formation’s solution leverages artificial intelligence (AI) and machine learning (ML) to deliver superb experiences through unique 1:1 offers that appeal to each customer.

Join us to help grow businesses by building and strengthening individual customer relationships.

Data Scientist

Principal Solutions Consultant, Retail

Senior Professional Services Engineer

VP of Marketing

CEO at Formation (formerly Takt), Ex BCG Digital Ventures Partner, Square, Zynga. Passionate about building data products and businesses.

Ammon Haggerty

Avatar for Ammon Haggerty
VP Product Design at Formation; Cross-functional product leader; Worked at Microsoft, BCG Digital Ventures.
Total raised


Funded over

1 round

Latest round

Series A (Jul 2016)



Discretionary pto

Food and snacks

Commuter benefits

Pre-tax benefits

+11 more