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Cross-border, online marketplace for premium fashion and home accessories

Cross-border, online marketplace for premium fashion and home accessories

FormaFina (formafina.com.br, formafina.com.co, myformafina.com) is an online, cross-border marketplace for US-based premium fashion and home accessories, which are not available in Emerging Markets.

We help US-based brands expand into developing markets to address the strong aspirational demand of the middle and high classes, and help emerging market consumers discover exclusive products, not available in their local markets.

18 employees , headquartered in Los Angeles, with warehouse in Florida and offices in Sao Paulo, Bogota and Buenos Aires (tech team). Currently operating in Brazil and Colombia, and testing China (mafina.com).

No inventory, we fist sell and then we buy products from US suppliers.
No local, logistical infrastructure required as products shipped from Florida warehouse directly to end consumer with DHL, with 80% discount on DHL rates, as former CEO of DHL US is investor and Board member
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Total raised

$1.4M

Funded over

1 round

Latest round

Seed (Sep 2013)