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Our mission is to redefine fitness and prove that exercise can be fun and for everyone

Our mission is to redefine fitness and prove that exercise can be fun and for everyone

FitXR is the leading developer of virtual reality (VR) fitness apps, passionately dedicated to making fitness more accessible. FitXR creates fitness experiences that are instantly enjoyable, social by design, and effective. The developer’s first product, BoxVR, has been a consistent best-seller across the Oculus, Steam and PSVR stores and has won multiple awards. FitXR is now building the world’s first virtual fitness studio, that brings the energy and enjoyment of group fitness to the comfort of the home, providing users with total body workouts designed by top fitness experts.
Entrepreneur and investor in health and wellbeing startups.

Sam Cole

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Co-Founder and CEO @FitXR