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An all-encompassing mobile travel app, illuminating journeys!

An all-encompassing mobile travel app, illuminating journeys!

Firef.ly is a mobile app that passively and actively stitches together the most important moments of any trip into a digital story of your travels. Your Firef.ly trail is your GPS location which we use to elegantly blend these moments into a map over time. We integrate the best of trip planning, travel guides, journaling and mementos in a beautiful experience, designed for today’s smartphone-enabled traveller.

We at Firef.ly see a huge gap in the travel market for someone who looks at the entire lifecycle of travel and connects the dots. We want to build a massively scalable travel ecosystem that consolidates the fragmentation currently seen in the travel space.

Our founding team includes leaders from award-winning digital agencies, experienced travel technology veterans, and trusted editorial led by a former Lonely Planet travel veteran.

We have raised £343,140 in seed funding from 206 investors, across 17 countries, on leading crowdfunding platform, Seedrs.

Shawn Low

Avatar for Shawn Low
Former @Lonely Planet Travel Editor and TV Host, ex-lead Content Strategist for @ King Content and currently the Editorial Director for @Firefly Experience .
Currently in strategy and transformation at Vodafone. Previously founder, CEO, and MD of Explican, Novasoft UK, and Eveex. Interested in start-ups, social media, mobile, marketing, and anything entrepreneurial. London Business School MBA 2009.
Founder of @firefly-experience-ltd, multi-Cannes Lion award-winning digital creative honed in agencies (@SapientNitro) & start-ups (3rd) @University of Oregon


Funded over

2 rounds

Latest round

Seed (Jun 2015)

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