We help startups crush their marketing goals
Digital Marketing Specialist$50k – $75k
Firebrand helps startups crush their marketing goals. We are a specialist PR and marketing firm for tech and health startups. Based in San Francisco, Firebrand’s integrated public relations, demand generation and digital marketing programs help startups outshine their competitors. Our experienced team combines domain expertise, marketing best-practice, operational efficiency and the x-factor to implement winning campaigns.
You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems and a supportive approach. We focus on great work, high levels of client service and expanding our skills.
We work with a roster of hand-picked startups which are leaders in their field and backed by prominent VCs including a16z, First Round, GV, Initialized, LightSpeed, Menlo Ventures and Unusual VC. Our clients are technology startups – primarily with complex propositions which need clear positioning and messaging. At present, clients range from ‘deep tech’ – data analytics, AI, storage, agile development and application delivery – to ‘health tech’ – hearables and neuroinformatics.
About the role
We're looking for a Digital Marketing Specialist (SEO/PPC) combining technical know-how, an analytical approach and the creativity to create great search programs. You'll help drive the SEO/PPC roadmap and be responsible for campaign implementation. Most of our campaigns are integrated across PR, social media, demand gen and digital marketing so you’ll get plenty of exposure to other disciplines.
The role is part of a senior marketing team well-versed in PR and digital marketing -- but you'll be an expert at SEO/PPC. Our goal is to increase awareness of our clients through search and drive on-site conversions. Other members of the team will include marketing strategists, content developers and demand gen specialists. We're not split into a classic agency structure with account management or creatives. Everyone works directly with our clients and well... we're all creative.
We expect you to have a grasp of running a successful search campaign. This will include auditing client sites, defining information architecture and technical requirements, conducting keyword research and insertion, optimizing site performance, improving organic search result listings, link building, implementing PPC programs (primarily Adwords), improving landing page performance, and reporting. Of course, this must all operate efficiently, within budget and be measured and evaluated according to industry best practice.
Audits -- research client and competitor sites for performance and optimization potential as a basis for program recommendations.
Keyword research -- development of keyword distribution sheet mapped to recommended site architecture.
Digital Advertising Strategy -- ability to understand technical products quickly to strategize, develop and execute ad campaigns from ideation to iteration. Emphasis on Google Ads with understanding of paid social platforms (Facebook, LinkedIN, Twitter).
Advertising Technology -- solid understanding of digital advertising ecosystems and how they actually work to serve ads to intended targets to be able to properly optimize campaigns in challenging vertical markets.
Search and Display Ad Copywriting -- write succinct, technical and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords. Manage large portfolio of search and display ads and conduct a/b tests to optimize for best performing ads.
CRO -- Ability to analyze landing page performance and behavior of users on website landing pages to identify areas of improvement and articulate conversion rate optimization hypothesis to clients
SEO Copywriting -- write compelling marketing copy that also contains a researched keyword profile or theme that balances call-to-action messaging with optimized terms for web pages, blogs and assets.
Insertion -- recommendation of where to insert appropriate seed, supporting and semantic keywords into site copy and ability to convey the reasoning behind each placement.
Technical optimization -- ability to identify, troubleshoot, fix and optimize: toxic and broken Links (403 & 404 errors), index coverage issues, keyword cannibalism, duplicate content, uncompressed images, XML Sitemap formatting, Accelerated Mobile Pages, Canonicalization, Robots.txt file.
Link building -- develop and implement link building strategy including setting up google notifications, research, outreach, tracking and reporting.
Reporting -- ongoing reporting and analysis of organic and paid search campaign performance.
Client management -- works directly with clients on a daily basis advising on strategy, implementation, status and performance of search programs.
Agency -- involved in new business prospecting and pitching; team management and collaboration; developing methodologies; Firebrand ambassador.
- 1-3 years' relevant search experience, ideally in an agency
- Solid understanding of search performance marketing, conversion, and online customer acquisition
- Flexible copywriting skills with the ability to write succinct ad copy and long-form SEO content backed by keyword research and SEO best practices like readability
- In-depth knowledge of web analytics tools (e.g, Google Analytics, Google Search Console, SEMRush), bid management (e.g. Adwords) and web content management systems (mainly Wordpress with Yoast SEO)
- Good understanding of HTML
- Solid academic track record at least to Bachelor degree level
- Tech sector domain expertise, including working with startups
- Entrepreneurial with good business savvy
- Good presentation skills in front of C-level execs
- Unflappable, practical, proactive, mature approach
- Creative, disciplined, curious, organized
- Not afraid to work hard, be humble, ask questions, learn new things
- Competitive salary
- European-style vacation
- Health, dental and vision care
Regular 'Crossfire' training days
Team socials, cool offices,
The position is based in San Francisco, California.
To apply, fill in the details and remember to include a link to your LinkedIn profile in your cover letter. Please only apply if you meet the requirements. We'll be in touch with the strongest candidates.